No, I did not use the Hipster Business Name Generator to name my LLC. I was using an ampersand before it was cool. The moniker was birthed after months of planning and wondering about the future. I wanted a name that would really convey how my services would provide comfort and care for exhausted new parents, and the writer in me was holding out for a real spark.
During an evening of
drinking deep intellectual conversation with some of my wordsmith-iest friends, we hit upon the idea of ballast, the stabilizing weight in a ship’s hull. I immediately loved the imagery of a family as an oceangoing vessel, and it felt right for our seaside city. Ballast on its own, though, wasn’t quite enough. My postpartum family care would do more than simply keep the ship from capsizing. It would help parents navigate the newborn months and move forward. We wracked our brains for the perfect complement, and parted ways with the thought still incomplete.
Luckily for me, one of those friends found inspiration driving home over the bridge to South Portland that night, and left me a voicemail saying, “I’ve got it! Ballast and BUOY!” She’d nailed it.
Ballast & Buoy helps parents stabilize and stay afloat. As your postpartum navigator, I show you the ropes, rig the sails, and stock the hold with provisions while you explore uncharted territory. When the occasion calls for it, I might even swab the poop deck.
I’m not an old salt (…yet), but Casco Bay is my happy place, and I am learning to sail one teetering afternoon at a time. In the meantime, I’m here to help your family get your sea legs.